Social Mulli
Designed and built the Social Mulli website from scratch — plus the brand identity, OG visuals, and email signature system that complete the system.
What I built.
- 01Designed & built the Social Mulli website end-to-end
- 02Meta ad creative for Anytime Fitness campaigns
- 03Email signature system (dark + light modes)
- 04OG visuals, audit deliverables & sales collateral
The Challenge
Social Mulli was launching as a no-nonsense marketing partner for gyms and local businesses. The brand had to feel grown-up, confident, and refreshingly direct — opposite of the over-promising agency stereotype.
It needed a complete identity, a website that converted on first read, and assets the team could ship the day they went live.
The Approach
I designed and built the Social Mulli website end-to-end — every page, every interaction, every section. Then I extended the same visual system across the OG image, email signatures, and audit deliverables.
Everything reinforces one point of view: "Marketing isn't a magic pill. It's the reps." The site, signatures, and pitch assets all share one voice — a brand that feels confident and consistent everywhere it shows up.
Selected Visuals
Social Mulli website — homepage & marketing system pillars
Social Mulli website — services & client transformations
Social Mulli website — FAQs, results & next-step CTA
Social Mulli — marketing audit dashboard mockup
Social Mulli — site shown on device
Social Mulli — brand positioning card
Social Mulli Email Signature Design Bundle — iPad mockup
Email signature — dark mode
Email signature — light mode
Results
1 Voice
Across every touchpoint
Full Stack
Brand, web & systems
Live
Day one ready
On-Brand
Every team handoff
Focus: One identity, shipped across web, email, and pitch.