Social Mulli
Designed and built the Social Mulli website from scratch, plus the brand identity, OG visuals, and email signature system that complete the system.
What I built.
- 01Designed & built the Social Mulli website end-to-end
- 02Meta ad creative for Anytime Fitness campaigns
- 03Email signature system (dark + light modes)
- 04OG visuals, audit deliverables & sales collateral
The Challenge
Social Mulli was launching as a no-nonsense marketing partner for gyms and local businesses. The brand had to feel grown-up, confident, and refreshingly direct, opposite of the over-promising agency stereotype.
It needed a complete identity, a website that converted on first read, and assets the team could ship the day they went live.
The Approach
I designed and built the Social Mulli website end-to-end, every page, every interaction, every section. Then I extended the same visual system across the OG image, email signatures, and audit deliverables.
Everything reinforces one point of view: "Marketing isn't a magic pill. It's the reps." The site, signatures, and pitch assets all share one voice, a brand that feels confident and consistent everywhere it shows up.
Selected Visuals
Social Mulli website, homepage & marketing system pillars
Social Mulli website, services & client transformations
Social Mulli website, FAQs, results & next-step CTA
Social Mulli, marketing audit dashboard mockup
Social Mulli, site shown on device
Social Mulli, brand positioning card
REPS content graphics series
Static post graphics system
Honest Reporting post graphic
Office hours promo graphics
REPS campaign graphic
Client testimonial graphic
Social Mulli Email Signature Design Bundle, iPad mockup
Email signature, dark mode
Email signature, light mode
Results
1 Voice
Across every touchpoint
Full Stack
Brand, web & systems
Live
Day one ready
On-Brand
Every team handoff
Focus: One identity, shipped across web, email, and pitch.